Privacy Policy

1. Scope and identity

This policy describes how the Application handles information. It is written against bundle identifiers rather than a product name so that it remains accurate if the Application is renamed.

The Owner of the Application, and the controller of any personal information described here, is Yadav Ramburn, established in Luxembourg. This policy does not cover any other application, website or service, including those operated by Apple or by any third party you may reach from your device.

2. The short version

3. No accounts and no developer servers

The Application works entirely on your device. You do not create an account, sign in, or provide a name, email address, phone number or any other identifier in order to use it. The Owner does not operate a backend service, database or API for the Application, and the Application does not send information to the Owner.

4. Preferences stored on your device

The Application stores your choices locally, using the operating system’s standard app-preferences storage, so that it can behave the way you left it. These values stay in the Application’s own container on the device.

On iPhone

• Appearance preference (day, night or match system).
• Whether the breath countdown is shown.
• Whether breath haptics are enabled.
• The exhale length (inhale-to-exhale ratio).
• Whether sessions use a fixed length, and that length.
• Whether the first-use introduction has been completed, recorded as a version number.
• For each daily reminder: whether it is enabled, the local time chosen, and the repeat choice.

On Apple Watch

• The exhale length (inhale-to-exhale ratio).
• Whether timing is shown during a breath.
• Whether day mode is enabled.
• Which breathing control is selected (touch and hold, or turn your wrist).
• An internal preferences schema version, used only to migrate older stored values.

These are settings, not a record of your activity. None of them describes what you did or when you did it, and none of them is transmitted. The iPhone and Apple Watch applications keep their own preferences separately; they do not exchange data with one another.

5. Breathing interaction data

While you are breathing with the Application, it works from the timing of your current interaction: when a hold begins, how long it continues, when it is released, and how the resulting release is paced. On iPhone this comes from your touch on the screen; on Apple Watch it comes from your touch or, if you choose that control, from wrist orientation.

This information exists only in memory, for the duration of that breath. The Application writes no breath history, no session log, no count of breaths or sessions, and no timestamps of use to storage. It does not transmit any of it. When the breath ends, the values are replaced by the next breath; when the Application closes, they are gone.

6. Apple Watch motion

If you select the turn your wrist breathing control on Apple Watch, the Application reads device-motion updates from the operating system in order to detect whether the display is facing up or down. The Application uses only the gravity component that indicates that orientation, and it uses it immediately: each sample is passed to an orientation test and then discarded.

• Motion data is not recorded, stored or transmitted.
• Motion updates are started only for this control and are stopped when the control is not in use.
• The Application does not use motion for step counting, activity recognition, fitness measurement, location, or any purpose other than beginning and ending a breath.

The operating system asks for your permission before motion data is made available, and you can withdraw it at any time in the Watch’s Settings. Withdrawing it disables the wrist control; the touch-and-hold control continues to work.

To keep the breath running while the display dims, the Apple Watch application uses the operating system’s mindfulness extended-runtime session. This keeps the Application running during a breath. It does not read or write Apple Health data.

7. Notifications and reminders

The iPhone application can remind you to breathe at times you choose. Reminders are entirely local:

• Notification permission is requested only when you first enable a reminder, and only for alerts. No sound permission is requested and no sound is attached.
• Each reminder is scheduled on your device using the operating system’s local calendar-based notification scheduling, and is delivered by your device.
• The wording of every reminder is fixed text contained in the Application. It contains nothing about you, your usage or your breathing.
• Nothing is sent to the Owner or to any push-notification service operated by the Owner. There are no remote or server-sent notifications.
• Your reminder times and repeat choices are stored on the device as described in section 4.

You can turn reminders off inside the Application, or revoke notification permission entirely in iOS Settings.

8. Health and HealthKit

The Application does not request, read or write Apple Health or HealthKit data, and it declares no HealthKit capability. It does not record mindful minutes, heart rate, respiratory rate or any other health metric.

9. Advertising, tracking and analytics

The Application contains no advertising. It does not track you across apps, websites or devices, does not request App Tracking Transparency permission, and does not read the advertising identifier.

The Application contains no third-party analytics, advertising, attribution, crash-reporting or marketing software development kits. It is built on Apple’s own frameworks and on the Owner’s own code only. No usage statistics, events or diagnostics are collected by the Owner.

10. If you contact support

Writing to the contact address is entirely optional. If you do, the Owner will receive whatever you choose to include — typically your email address and the content of your message — and will use it only to understand and answer your enquiry, on the legal basis of the Owner’s legitimate interest in providing support, or of taking steps at your request.

Support correspondence is kept only as long as needed to resolve the matter and to keep a short record of it, and is then deleted. It is not used for marketing, is not combined with anything from inside the Application — which sends nothing — and is not sold or shared for any unrelated purpose. Your email is handled by the Owner’s ordinary email provider acting on the Owner’s behalf.

11. Apple’s own processing

Some processing happens because you obtained the Application from the App Store and run it on Apple hardware. It is carried out by Apple as an independent controller, under Apple’s own privacy policy, and not by the Owner:

• App Store. Downloading, purchasing, updating and reviewing the Application are Apple transactions. The Owner receives only aggregate, anonymous App Store reports; these do not identify you.
• Diagnostics and crash reports. If you have chosen to share analytics with app developers in your device settings, Apple may make crash and performance reports available to the Owner. These come from Apple in the form Apple provides and are used only to diagnose faults. You control this in your device’s privacy settings.
• Backups. See section 15.

12. No sale or rental of personal information

The Owner does not sell, rent, trade or otherwise disclose personal information for money or other valuable consideration, and does not share it for cross-context behavioural advertising. There is no personal information collected through the Application to sell.

13. Disclosures required by law

The Owner may disclose information it actually holds — in practice, only support correspondence — where required to do so by applicable law, by a valid legal process, or where necessary to establish, exercise or defend legal claims, or to protect the rights, safety or property of the Owner or of others. The Owner cannot disclose information that it does not hold, and the Owner holds nothing from inside the Application.

14. Retention and deletion

• Breathing and motion data: not retained at all. It exists only in memory during the breath.
• Preferences and reminder schedules: retained on your device until you change them, or until you delete the Application.
• Deleting everything: deleting the Application from your iPhone or Apple Watch removes its stored preferences and cancels its scheduled reminders. No further step is needed, and there is nothing held elsewhere for the Owner to erase.
• Support correspondence: retained only as long as needed to handle your enquiry, as described in section 10.

15. Device and Apple-managed backups

If you use iCloud Backup or an encrypted local backup, your device’s backup may include the Application’s stored preferences, in the same way as for other apps. Those backups are created and managed by Apple or by your computer under your control and under Apple’s terms. The Owner has no access to them. The Application itself does not use iCloud, CloudKit or any other synchronisation service.

16. Children’s privacy

The Application is not directed at children and is not designed to collect information from anyone, including children. It collects no personal information, so it knowingly collects none from a child. If you believe a child has sent personal information to the contact address, please write to that address and it will be deleted.

17. Security

The Application’s data stays inside its own container on your device and is protected by the operating system’s app sandbox and device encryption, which are strongest when your device has a passcode and, where available, Face ID or Touch ID enabled. Because the Application transmits nothing and the Owner stores nothing, there is no server-side store of your information to be breached. No method of storage or transmission can be guaranteed absolutely secure.

18. Your rights

Under the EU General Data Protection Regulation and other applicable laws you have rights of access, rectification, erasure, restriction, objection and portability in respect of personal information held about you, and the right to lodge a complaint with a supervisory authority — in Luxembourg, the Commission nationale pour la protection des données (CNPD).

In practice the Owner holds no personal information about you unless you have written to the contact address. Requests concerning such correspondence can be sent to yadavramburn@icloud.com. Information held only on your own device is under your control: you can view and change it in the Application, and remove it by deleting the Application.

19. Wellbeing notice

20. Ownership and intellectual property

© 2026 Yadav Ramburn. All rights reserved.

All right, title and interest in and to the Application and its protectable elements are and remain vested in Yadav Ramburn (the “Owner”) or the Owner’s identified licensors. Those elements include, without limitation: the source and object code; the software architecture and its structure; the specific algorithms and their implementations; the breathing timing and state implementation; the touch and motion handling; the application lifecycle behaviour; the haptic implementation and haptic patterns; the interaction and onboarding flows; the original fictional character and its design; the illustrations and animation; the interface design, layout and visual system; the written copy; the sounds; and the selection, coordination and arrangement of all of those elements.

The source code of the Application is proprietary. It is not offered, published or licensed under any open-source licence, unless a specific component is expressly identified as being subject to other terms.

Downloading or installing the Application does not transfer ownership of it or of any part of it. The Application is licensed to you, not sold. All rights not expressly granted to you are reserved by the Owner.

The Owner asserts every protection available to it in each applicable jurisdiction, including copyright, design rights, trade-mark rights, trade-secret and confidential-information protection, contractual rights, and the law of unfair competition and passing off. No failure or delay by the Owner in exercising or enforcing any right operates as a waiver of that right or of any other right.

This notice does not by itself create patent rights, and it claims no ownership of any general idea, method or functional concept as such. What is claimed is the Application’s protectable expression and the specific implementation, selection, coordination and arrangement described above.

Permitted use and restrictions

Your use of the Application is governed by Apple’s Licensed Application End User Licence Agreement (the Standard EULA), available at apple.com/legal/internet-services/itunes/dev/stdeula/, unless the Owner has agreed separate written terms with you. The Owner does not operate a separate custom licence or terms flow.

Except to the extent expressly permitted by the Standard EULA or by mandatory applicable law, the protected parts of the Application may not be copied, extracted, reproduced, modified, adapted, translated, distributed, rented, lent, sublicensed, reverse-engineered, decompiled, disassembled, or otherwise used to attempt to derive the source code, publicly displayed or performed, commercially exploited, or used to create derivative works. Any of the above requires the Owner’s prior written permission. Nothing here restricts a right that applicable law grants you and does not permit to be excluded.

Originality and affiliation

The Application and its original fictional character are independently created works. Any unintended resemblance to actual persons, other fictional characters, third-party applications, products or creative works is coincidental. No affiliation with, sponsorship by, or endorsement by any third party is claimed or implied. All third-party names, logos and trade marks remain the property of their respective owners.

21. Changes to this policy

This policy may be updated when the Application changes or when the law requires it. The effective date at the top of this page shows when the current version took effect. Material changes will be reflected in the Legal & Privacy screen inside the Application as well as on this page. Continuing to use the Application after a change means the updated policy applies to that use.

22. Contact

For any question about this policy, about privacy, or about the Application generally:

• Owner: Yadav Ramburn
• Email: yadavramburn@icloud.com
• Established in: Luxembourg